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The Power of Personal Branding for Career Success (new!)

(aussi disponible en français)

The Power of Personal Branding for Career Success - This product is available in the following media types: Book (Softcover), Download (eBook)

Power up your career with this 12-chapter, step-by-step approach to focusing your “personal brand”. The self-assessment worksheets, case studies and straightforward tips will help you assess your current brand; research the brand most valued in your organization, industry or profession; build a brand that showcases your core strengths; and effectively use mentors, social media and other strategies to win in the workplace.


ItemItem no.PriceQuantity
Book (Softcover)Book (Softcover) 
03490001$19.95
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Download (eBook)Download (eBook) 
73490001$6.95
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Power up your career with this practical guide to positioning your personal brand for greater success

Whether you’re embarking on a new career, hitting your stride in your current role, or planning your next move, The Power of Personal Branding for Career Success will help you focus your strengths and develop a clear career path.

The straightforward 8-step process, real-world examples and supporting worksheets are designed to help you:

  • Build a brand that showcases your attributes and core strengths
  • Research the brand most valued in your organization, industry or profession
  • Assess your current brand to see if it's working for you
  • Find the right mentors and use social media and other strategies to strengthen your brand and increase your visibility.

Table of contents

  • Developing your personal brand
  • Taking stock: Your strengths, interests and values
  • Taking stock: Your knowledge, skills and experiences
  • Checking context: Identifying what is valued in your organization and your field
  • Focusing: Deciding what you want your brand to be
  • Being honest: What is your current brand?
  • Investing in your brand: An action plan for success
  • Getting known: Launching your brand
  • Getting known: Promoting your brand through networking
  • Getting known: How social media, cultural awareness and other strategies can bolster your brand
  • Getting help: Finding and benefiting from mentors
  • Revisiting: As your career evolves, so must your brand

ISBN: 978-1-55385-664-1; eBook 978-1-55385-665-8
Publication Date: July 2012

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